Standing out in Miami’s luxury real estate scene takes vision, courage, and a unique value proposition. Swann Realty Partners and Swann Asset Management were born from the strategic insight of two women who read the market and decided to reshape it. This is the story of Florencia Yagodnik and Maru Alvarez Vitale—and how their leadership is leaving a lasting imprint on South Florida’s real estate landscape.
Swann Realty and Swann Asset Management began with a precise observation and a firm belief: in a market full of possibilities, there was room for a company that could combine international expertise, local understanding, and highly personalized service.
With real estate, investments, and management backgrounds, Florencia Yagodnik and Maru Alvarez Vitale joined forces to meet that need. Thus, two complementary firms were born: one specializing in purchasing and selling luxury properties, and the other in the comprehensive management of those assets.
“Our goal was clear from day one. We wanted to offer something different, with transparency, professionalism, and a human touch” they explain. “Especially for foreign investors who need clarity, speed, and trust.” That mix of close client relationships and technical know-how has become one of the company’s hallmarks.
Challenges, Resilience, and Adaptability
Earning a spot in such a competitive market didn’t happen overnight. They had to overcome several hurdles, including:
- After the pandemic, sudden shifts in housing demand boosted interest in properties suited for temporary living and remote work.
- Securing strategic lots, like the site now home to the striking Aston Martin Residences, involved a detailed and highly competitive acquisition process.
- Fluctuating financing conditions—particularly for large-scale projects—where market swings can stall progress without the right timing and insight.
Another ongoing challenge is supporting developers who must pinpoint areas with strong potential and identify properties that could gain value. “Our strength is that we’re not just looking at spreadsheets—we’re on the ground, listening to what’s happening,” they say.
Tech + Human Factor = Trusted Results
What sets Swann Realty and Swann Asset Management apart isn’t just what they do, but how they do it. Personalized service, clever tech, and a hands-on approach are part of their core.
Swann has invested in a robust property management platform that allows property owners to monitor the performance of their investments in real time, access detailed reports, and manage payments or maintenance requests from anywhere. This is especially valuable for clients outside the U.S., who need to confidently delegate property management responsibilities.
They also provide legal and accounting guidance, which simplifies compliance and helps clients structure their investments efficiently. “We treat every client as if they were our only one. We understand that investing from abroad can feel overwhelming, so we created a full support system” they explain.
Female Leadership That Moves the Needle
According to the National Association of Realtors, 65% of real estate agents in the U.S. are now women, and more are stepping into leadership roles.
Florencia and Maru are proud to be part of that shift. “Our approach reflects what we value—empathy, active listening, and balancing data with intuition. It’s not just about closing deals; it’s about building long-term relationships,” they say.
Miami’s luxury real estate market remains one of the world’s most appealing. A report from Douglas Elliman and Knight Frank ranks the city fourth among the top ten fastest-growing luxury markets.
In this thriving environment, Swann Realty Partners and Swann Asset Management continue to grow, building new partnerships, participating in significant developments, and developing a solid client base that spreads the word.
More Than Real Estate: A Life Project
For Florencia and Maru, building these companies has been more than just a professional venture. “We gave it everything—our experience, passion, and way of seeing the business. What we’ve built reflects our values, and you can see it in every returning client, in every property that gains value, in every referral,” they say.
From Miami to the world, their journey shows how women’s leadership can reshape industries—and how true luxury lies in doing things right, with heart and a forward-thinking mindset.
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